Black and white logo with the text "10 FT DEEP" written in large, bold, uppercase letters, with "10 FT" stacked above "DEEP".

We Create Confident Brands.

All leaders reach a point where their brand stops reflecting who they've become, and their teams feel it before customers do. We help you identify and fix that before it becomes a mess. Using our Brand Strategy Flywheel™, we bring your brand back to its center, align your team around it, and build the momentum to grow.

Welcome to the deep end.

Welcome to the deep end.

Our Services

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Brand Strategy Flywheel™

Our proven process for leaders ready to stop guessing and start growing. In one focused engagement, we uncover your brand's core, align your team, and build a roadmap you can actually execute. You walk away with a clear brand position, an honest audit of where your brand has drifted, and a prioritized plan your team can move on immediately. No decks that collect dust. No vague recommendations. Just clarity, alignment, and a clear path forward. This is where everything starts.

Brand, Advertising & Creative

Once your brand has clarity, we help you take it to market. With a personally-vetted roster of senior talent, we scale your creative and campaigns without the bloat of a traditional agency.

Fractional Leadership & Mentoring

For leaders who need more than strategy -- they need a partner in the room. With 30+ years building brands, studios, and teams, we know how to help you lead better and grow faster.

We're selective for a reason.

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We work with a small number of founders, CMOs, and executives at a time, looking for leaders who know something needs to change and are ready to do something about it.

If you're ready to be honest about what's holding your brand or team back, we'll ask sharp questions, move fast, and give you a plan you can execute.

“Go a little further. Go further than you feel you're capable. And when you feel your feet aren't touching, you're in the right place to do something really exciting.”

– David Bowie

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Hal Riley, CoFounder & Creative Director

Dive into our story.

After decades working with some of the world's largest brands and most ambitious startups, we've seen one thing play out over and over: Founders and brand leaders move fast. They have to. Speed requires compromise, but compromise made often enough, becomes the default. Good enough becomes the standard. Deferred decisions stack up quietly until one day the brand feels heavier than it should, and growth starts to stall.

Compromise isn’t failure,
it’s just physics.

Our Brand Strategy Flywheel™ is designed to find the imbalances between the places you've moved forward with confidence, and the places where decisions were deferred.

We bring it back into balance, so your brand can build its own momentum again.